More than a denim company, RE/DONE is a brand with a mission - a mission to restore individuality to the luxury fashion space, to keep heritage brands relevant, and to create sustainable, mindful fashion. Digitally native, we are proud to be the first luxury label that was born online and grown as an e-commerce brand. Reimagining iconic heritage brands are at the core of our brand. We began with the original concept of upcycling vintage Levi’s into modern fits, employing preloved raw goods to create brand new styles while extending the life of the stagnant stock. Since launch, we have diverted over 145,000 garments from landfills and reconstructed them into coveted luxury collectibles. Our RE/DONE | Levi’s and upcycled collections celebrate each item’s past and continue its individual story. As one of the largest fashion players distributing upcycled products, we have pushed the industry as a whole toward a more sustainable future. In 2016, we officially partnered with Hanes to recreate vintage-inspired tees from their archive. For this collaboration, RE/DONE | Hanes developed brand-new recycled cotton, reverse engineered from a 1950s tee found in the Hanes archive. As of 2019, we have expanded the product offering to also include tanks and sweats. Other collaborations have included Bass, Cindy Crawford, and The Attico, where the collections celebrated iconic styles of the past with a sustainable twist. Since its inception, RE/DONE creates one-of-a-kind, limited-edition luxury designs with a commitment to mindful production, sustainability, and circular fashion. Today, RE/DONE continues to honor their exclusive heritage partnerships, while expanding their offering to also include reduced-water denim, upcycled ready-to-wear, and sneakers handmade in Italy by expert artisans. RE/DONE is available in over 50 countries, in over 500 of the top retailers worldwide.
