In 1992, Reed launched a collection under his own name and set out to change the future of the fine jewelry industry by designing solely with raw, uncut diamonds and recycled metals. Twenty years later, his raw diamonds are still considered to be among the most revolutionary design steps that the jewelry industry has taken. Reed's collection continues to grow and evolve, as does his interest in and relationship with the material. All of Reed's pieces are hand fabricated and finished in 18k gold, palladium, platinum, and silver at his Pearl Street studio by a team of exceptional goldsmiths working under Todd's guidance
