London based contemporary womenswear designer Saloni Lodha founded her brand SALONI in 2011. The brand subtly draws on Saloni’s Indian heritage, re-interpreting prints, silhouette and colour in a modern way. Born in India, Saloni studied in Mumbai and later moved to Hong Kong and London before returning to Hong Kong where she now lives. Saloni grew up in a traditional family and her love affair with textiles began at a very young age. When she first moved to Hong Kong in 2001, which then was dominated exclusively by luxury brands, she saw a gap in the market for something more personal .