"Timeless, chic, bespoke. Safiyaa celebrates femininity and all that makes a woman beautiful with unapologetic confidence. Striking silhouettes in luxe fabrics and rich colors are fused with artisanal Craftsmanship to create a demi-couture collection for day to night. Daniela Karnuts founded Safiyaa in 2011 from a desire. With a demanding career in fashion media, she needed a wardrobe that was sophisticated and polished, without being boring or dated. Searching for pieces that were flattering, combinable and traveled well led her to question why a man could go to London’s Savile Row for bespoke suiting, yet a woman had to settle on fixed styles and colors. With a selection of 12 dresses and endless ambition, Daniela began her journey to fulfill her needs and those of women with similar desires. Named after her daughter, Safiyaa was started from there. Every item created in the Safiyaa atelier is made-to-order by a team of dedicated artisans. Crafted from start to finish by the hands of one, traditional techniques and finely detailed embroideries celebrate the beauty of each garment and the masterful skill behind producing it. Offering bold yet understated glamour, Sayifaa is set apart with handcrafted products that find strength in never trying too hard. Signature feminine tailoring is as powerful as the eveningwear is elegant. The elements of a woman’s wardrobe are elevated and interesting, yet effortless. "