Raffaello Bettini

Raffaello Bettini has been an Italian excellence since 1938 in the craftsmanship of the hat. Their history is a fascinating family saga that winds through more than a century, reaching the shores of opposite continents while representing a unique plot of tradition and innovation. Giovanni Papini, now head of the company, is the guardian of the industrial heritage dating back to the Oreste Cinelli hat factory, founded in 1886 in Signa and which soon became one of the largest Tuscan and Italian straw hat manufacturers. From this history, it thus seems written in the family’s DNA the fate of carrying over the artisanal tradition of straw hats manufacturing. After so many years, the company is now a genuinely successful business, in which the intense work of exporting the products to the main foreign markets of Europe, Asia and the USA, goes hand in hand with the introduction of a winter line of hand-made berrets and scarves, the launch of a line of hats and ladies accessories under the “bettina®” label, and the latest additon, a collection of men’s hats under the “Raffaello Bettini” label.