Founded by Jens Grede, Erik Torstensson, Josh Levin, and Nico Peyrache; four friends residing in London and California. The idea of frame was simple to create chic fashion essentials. They wanted to create the perfect pair of jeans by bringing together the quality and heritage of denim manufacturing in Los Angeles, with the influence of a London style, cut, and fit. Since its inception, with its debut jean, the 'Le Skinny,' Frame has expanded into a full ready-to-wear brand embodying the founders' restrained aesthetic ideal and relentless search to achieve effortless perfection. The company is based in Venice Beach, Los Angeles and Shoreditch, London.