CADDIS is the anti anti-aging brand. CADDIS is defying the whole fountain of youth illusion, on the many industries that are profiting on vanity and fear of age, on the concept of “aging gracefully” and on the notion of raging against the dying of the light. A group of friends living in Northern California, Southern California, Brooklyn, Park City, and Salt Lake City decided that they would board this spaceship. The bones, joints and mind have been around longer than we could have imagined, but here we all are. All the way alive. We believe that it is time to get real about who we are and where we are in life. In spite of the fact that the entire world seems hell-bent on marketing to our long-gone teen vanities or trying to scare us into an early grave.