Alice Mccall

Established in 2004, alice McCALL is the eponymous label of fashion designer, Alice McCall. With a focus on intricate detailing, season after season, the brands design remain uniquely feminine. Playing with the graphic use of space and colour, experimenting with fabric techniques from delicate hand embroidery to developing custom in-house designed laces, the concept of 'craft' is something that remains core to the brands DNA.