Sofía Sanchez de Betak (aka, Chufy) is a Buenos Aires born, Paris based, Art Director and Fashion Consultant. Sofía has been named among the 10 most influential women of Argentina, together with the country’s First Lady and the Vice-President. A seasoned traveler, Sofía has always sourced and collected clothing from destinations across the globe. Launched in 2017, Chufy infuses high quality fabrics in a wide color palette of hand painted patterns, reflecting a contemporary flair juxtaposed with traditional touches. The brand embodies a woman, like Sofía, who likes to explore the world and wants to be comfortable yet sophisticated.