Monday Muse x Bogner

Founded in Munich in 1932 by Olympic-skier-turned-entrepreneur Willy Bogner Sr. together with his wife designer Maria Bogner, Bogner has led the evolution of luxury ski-wear and fashion-sportswear ever since. From the game-changing stretch ski-pants introduced in the 1950s to its signature “B” zipper pull that became an icon of sport-luxury style, Bogner blends high-performance technical fabrics with refined silhouettes. Now regarded as a pioneer in “athluxury” fashion—bridging mountain-sport heritage and runway aesthetics—Bogner appeals to affluent, internationally minded consumers seeking premium craftsmanship, bold Alpine attitude and timeless design both on and off the slopes.