Lanvin and the Elbaz Effect

The oldest surviving design house in France, Lanvin, was born of the same humble beginnings as other noted couturiers including Chanel and Schiaparelli. Originally a milliner, Jeanne Lanvin started her base of operations at 22 Rue du Faubourg Saint Honore; where the house still resides. The house of Lanvin saw it’s heyday in the 1920’s and has successfully produced everything from its original hats to perfumes, as well as a men’s collection and jewelry. To this day Lanvin remains as exclusive as it did in the early 20th century and while it may have been quite obscure as of late, Artistic Director Alber Elbaz is enjoying a revitalization of the brand. Elbaz’s eye for new classics is right in line with Lanvin’s early easy-chic dresses, and one can tell that he cares for the brand like a mother would care for a child. It is quite apropos then that the Lanvin logo in use today is a portrait by Paul Iribe of Jeanne and her daugther Marguerite; the original inspiration for this storied fashion house.