Staud

Sarah Staudinger and George Augusto co-founded the LA-based brand in 2015 with the idea that fashion shouldn’t just empower women — it should be accessible, timeless, and not overly trend driven. When it comes to wardrobe staples, STAUD has it down to science- if that science were based on emotion instead of formulas, technicolor dreamcoats instead of labcoats, and the idea that matter is just stuff in the universe while a good handbag is anything but. At the heart of STAUD's designs is a scrupulous attention to detail, an opposition to the typical, and a feminine aura that's equal parts seductive and self-governing. If fashion is a never-ending pursuit of style, then STAUD is what happens after you've found it.