Alejandra Alonso Rojas

Madrid-born designer Alejandra Alonso Rojas learned her craft from the women on both sides of her family, a tradition enriched and passed down for generations. Rojas, a fourth generation hand-knitter, combines both traditional and experimental knitting techniques to create one-of-a-kind, collectible pieces. Informed by her Manhattan life and a plethora of archival photographs of her family in knitwear, Alejandra Alonso Rojas launched a casual luxury brand around traditional and experimental handwork in 2016.