XÍRENA is a lifestyle brand whose roots reach from California in the 70’s to the coastal town of Formentera, Spain. Founded by creative director, Dierdre Roffoni, Xírena (pronounced SUH- REN –UH) means ‘mermaid’ in Spanish and finds its essence in carefree styling that is both easy and effortless.. XÍRENA is free spirited and uncomplicated. We create clothing that moves and breathes with you. Classic, casual pieces that go everywhere, anytime. Designed in Los Angeles. Made to live in.