Foundrae co-founder and jewelry designer, Beth Bugdaycay joined Marissa Collections CEO, Jay Hartington, during our LIVE link up on #InstagramLive on Tuesday, May 12th, 2020 at 12PM ET. Join us @marissanaples on Instagram!
Jay linked up with New York based jewelry designer Beth Bugdaycay to talk about her Foundrae line. Beth started her career in Fashion at Rebecca Taylor when she was 23. Then left to start her company Foundrae in 2015. Foundrae is more than jewelry; they are modern heirlooms, ones that allow the wearer to express something of oneself to the world. The Foundrae collection is intended to become part of the wearer, a second skin, to be an expression of identity and of personal values.


The Discussion
How did Foundrae start?
Beth – I’ve always worn a lot of jewelry and it was always very meaningful to me.  I used to mainly wear antique jewelry and I use it as a form of self-expression. It’s always been such a big part of my aesthetic. I used to do a lot of repurposing jewelry on my own, so that’s how I started being able to put pieces together that more aesthetically represented me. I didn’t want to have a compartmentalized life anymore.  I just felt like there’s got to be more.
What was the first piece of jewelry you designed?
Beth – I wear this ring every day. It was the first thing I ever designed. It is called the Tall Stack, it is still in my collection.  It says on the outside  “Light and divine guidance”. And it has B then a triangle then a star.  Triangles are really important for me; they are about transformation and change.  I was going through a huge change in my life, so I was embracing triangles into my designs.
I feel like I really love exploring new techniques and new materials.  We started off with enamel, we learned all about it.  I went to the enamel factories where they made the glass powder for the enamel.  It wasn’t until I went to visit the factory that I realized how fragile the industry is. There were only a few workers.  We are down to very few people who know the art.
What has been inspiring you?
Beth – I felt very inspired.  For me, I always feel inspired when I can really connect with a new emotion or on a deeper level.  I feel like resilience has really been resonating with me and so I’ve really worked back into resilience and we are designing and still creating pieces.
What inspired you to come up with the bunny/abundant love crest symbol? Are bunnies symbolic to you?
Beth – For me, I’ve always called everyone in my family bunny. It’s a term of endearment. But also, rabbits have been symbols for fertility for thousands of years.  I also love that they are a lunar symbol. The rabbit has been considered related to the moon. So, when I think of love and abundance, I think of the moon and bunnies.