Anyone familiar with the Brunello Cucinelli logo has probably noticed a small crest above the designer’s name and wondered about the meaning of this noble symbol.

The heraldic sign represents the town of Solomeo which, for Brunello, has always been an integral part of his brand. As a way to continuously connect the two worlds, the crest is often used throughout the designer’s collections, in all the official company collateral, and in the projects of the Cucinelli Foundation.

Brunello Cucinelli's Solomeo Crest Revealed