New Designer Spotlight | MSGM:

Launched by former DJ Massimo Giorgetti in 2009, the brand specialized in brights, digital patterns and innovative, interesting shapes. It's young, fun, modern and therefore beloved by the fashion blogging set. Read on for insights from the effervescent Giorgetti on his love of music, color and Alexa Chung. Massimo Giorgetti is a connoisseur of clash. His boat rose with the tide of street style, and like the girls who get snapped outside the shows, he lived by the rule "the zanier, the better." The MSGM girl is young and loves fashion with a capital F. She's very fashionable without being a fashion victim. She's extremely informed and in touch with everything. She's a girl that is both courageous and irreverent — a bit like the MSGM collection itself.

Shop current products at Marissa Collections: MSGM