OUR STORY La DoubleJ is a multi-tasking Milanese brand that edits the very best of Italy. Founded by J.J. Martin in 2015, the company has expanded from a shoppable magazine selling just vintage clothing and jewelry to a full lifestyle label offering new fashion made with archival prints, cool home design and rare vintage. All of La DoubleJ’s creations—from its content, editorial projects and pop up shops, to its product design and wildly patterned showroom in Milan—are distilled through a lens of pure joy, eye-popping print and love of all things maximal.

OUR FEARLESS LEADER Los Angeles-born, Milan-based journalist and vintage collector J.J. Martin has spent the past 17 years scoping out the very best of Italian fashion and design as a contributing editor at Harper’s Bazaar USA, WSJ, and Wallpaper magazines. Her writing has also appeared in T: The NY Times Style Magazine, Japanese Vogue, AD and Elle Décor. Now Martin translates her experience as an editor into discovering hidden archives, curating under-the-radar talent, and shining the light on Italy’s unsung historic producers for La DoubleJ.

OUR PRODUCTS Our clothing is made from vintage patterns discovered sleeping in the secret archives of Italy’s top textile manufacturers, printed onto new fabrics and crafted entirely in Italy. La DoubleJ Housewives—our homeware line, inspired by mythical Milanese housewives, otherwise known as sciure —is comprised of perfectly patterned and brightly colored maximalist masterpiece ceramics, linens and glassware that can all be layered, mixed and matched for a maximal table effect.