How this Vintner’s Daughter created the perfect cure-all botanical serum.

Jul 14, 2020

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WOMAN MADE: APRIL GARGIULO

Written By ALINA GONZALEZ Photography By ANTHONY GOBLÉ
Makeup By RYLAN VALDEZ
Hair By JAMIE KELLER
In a new series, VIOLET GREY profiles female beauty entrepreneurs who are considered industry game changers for their individual approach to business. Each one entered the conversation in her own manner and maintained a steady, if not unparalleled, trajectory with her indomitable spirit. Here, we talk to the founder of cult skin care line Vintner’s Daughter.
Like most great inventions, the über-popular and very-much-in-demand Active Botanical Serum, from Vintner’s Daughter, was born out of necessity. The brand’s founder, April Gargiulo, was discouraged by the exceptional number of toxins, chemicals, and ineffective fillers in the bounty of skincare products that comprised her daily regimen. She abandoned them in favor of natural oils and beauty butters, but found those to be subpar when it came to addressing all-around skincare needs. “I couldn’t find a product that worked. I desperately needed it, so I had to create it, and it had to be the very best in the world,” she explains.