The cashmere used to produce Brunello Cucinelli garments comes from Inner Mongolia, an autonomous region of China and Northern Mongolia, bordering the Gobi Desert. Because of the extreme temperature changes in these regions, the animals grow an especially thick undercoat which is therefore of even greater value. Each year, Brunello Cucinelli travels to these far-flung regions of the world to select the finest quality cashmere. Only once each year, in May and June, when the spring has truly arrived and the weather is warm, the shepherds gather the goats' undercoat. The process is called combing and doesn't harm the friendly and precious Hircus goats one bit.
To provide additional guarantees of the high standards of quality and transparency regarding the origin and source of the fabrics, the company is a partner of the Cashmere & Camel Hair Manufactures Institute (CCMI), an international association representing producers and processors of camelhair and cashmere fibers, yarns, fabrics and garments worldwide.
Once the raw cashmere is selected, it has to be transformed into yarn and has to be dyed. The entire process, including dye disposal, is done in Italy in compliance with regulations in force which forbid, in particular, the use of formaldehyde and other harmful substances.
The final step is to convert the yarns into fabrics that will be used for the actual garments. This phase is called knitting, and it can be done on manual or electronic machines or on looms. We use only manual machines. During this process, each fabric is checked very carefully to identify any defects or abnormalities in order to avoid flaws in the final garment that is produced.
Everyone knows that stains are always potentially lurking. Should you stain your garment, it is often essential that you take action immediately, rinsing it in cold water, or at least lukewarm water.
However, avoid rinsing in hot water as this can damage the threads or even set the stain.
To remove stains:
-immerse the garment completely in cold or at least lukewarm water, soaking for no more than 5 minutes.
-caress the stained area with a white cloth with a few drops of neutral soap.
-rinse in cold running water.
There is, however, no guarantee that this will eliminate the stain, especially stubborn ones. To be sure of removing stains, we recommend dry cleaning.
Do not use chemical stain removers as they may alter the garment's colour, especially for natural dyes which are especially delicate. Some types of stain may require special treatment. Coffee is the only stain for which hot water may be used, washing carefully to protect the homogeneity of the garment's colour. For red wine, immediately dab the stain with a cloth soaked in white vinegar to dilute the wine. Then rinse in cold water. Dry clean as soon as possible.
For resin, dab with a cotton ball soaked in un-denatured ethyl alcohol.
As a general rule, we recommend having your garments cleaned by specialised dry cleaners, especially garments with leather detailing which require special treatment.
If your cashmere garment gets wet, or after washing, do not wring, squeeze, shake or hang it. To dry cashmere garments, dab with a cloth made of natural fibres and let dry naturally, away from direct sources of heat or direct sunlight.